About Us

Tenderflame Rock 90 black

The beginning of Tenderflame

Tenderflame was founded in Norway with the mission to bring a safer and more sustainable atmospheric flame to the market.

To achieve this, we invented The Wick and our Tenderfuel, which, unlike bioethanol, are 100% safe to use.

We realized our product was even better when we discovered that the products had low emissions and no soot. We knew right away that we had a game changer on our hands!

Discover our collection

60+

Products

100%

Safe and clean

200+

Points of sale in Europe

Video

Everything you need to know about Tenderflame!

Waarom kiezen voor een Tenderflame haard in plaats van een bio-ethanol haard?

Why choose a Tenderflame fireplace instead of a bio-ethanol fireplace?

When looking for an atmospheric fireplace without a flue or gas connection, you often end up with two popular options: the Tenderflame fireplace and the bio-ethanol fireplace. At first glance, they...

Vuur in de tuin

Fire in the garden? Choose atmosphere without smoke or nuisance

A fire in the garden or on the balcony makes every evening more atmospheric. It provides warmth, coziness and a feeling of relaxation. But using a traditional fire basket or garden fireplace also h...

Een gezellige tuin creëren deze zomer 2025

Summer cosiness in your garden: 7 tips for an atmospheric outdoor life

Summer 2025 has begun! Time to turn your garden, balcony or patio into a cozy, stylish place to enjoy until the wee hours. From clever mood makers to practical styling tips: with these 7 ideas you ...