The secret of Tenderflame

A patented steel wick and Tenderfuel. On their own they do not burn. Together they give a clean, calm flame.

Café 18 Natural Concrete Black - Tenderflame

Why Tenderflame

A real flame, without the downsides

You pay for technology you cannot see, but notice every evening.

  1. Patented steel wick

    The heart of every Tenderflame. The wick only burns together with Tenderfuel and lasts for years, which is why it carries a 2-year warranty.

  2. Only ignites above 100 °C

    Bio-ethanol ignites at 13 °C. Tenderfuel does not: a spill or a knock does not turn into a flare-up.

  3. No smoke, soot or smell

    Tenderfuel is bio-based and burns in a controlled way through the wick. No black marks on walls or ceilings, no sharp alcohol smell.

  4. No installer or chimney

    Unpack, fill, light. No flue, gas connection or yearly inspection, so no extra costs either.

  5. Designed in Haarlem

    Team Tenderflame develops every product in-house, from our head office in Haarlem. You will find us in more than 500 stores across Europe.

How it works

A real flame in three steps

  1. Vullen

    Fill

    Pour Tenderfuel into the reservoir. You can see the level straight away.

  2. Aansteken

    Light

    Light the steel wick. The flame burns calmly and steadily.

  3. Genieten

    Enjoy

    Real warmth and atmosphere, indoors or out. Without smoke or smell.

Comparison

Tenderfuel versus bio-ethanol

Both give a real flame. The difference is in how that flame is made.

Property Tenderfuel Bio-ethanol
Flash point +100 °C 13 °C (lower than petrol)
Combustion Controlled via the wick Open from the reservoir
Spontaneous ignition No Yes, via vapour
Soot None Possible
Smell Odourless Sharp alcohol smell
Risk when spilled Low High
Air quality Minimal emissions Fine dust possible
Surfaces No residue Black residue possible

Our story

Real fire, reinvented

Haarlem

It started with an ambitious idea

Driven by entrepreneurship and a passion for fire, an ambitious idea grew into a brand you find all over Europe. From Haarlem we work on the future of atmosphere every day.

  • Based in Haarlem
  • Available in 500+ stores across Europe
  • Every product developed in-house
Magnolia Natural Concrete Black - Tenderflame

The secret

Wick and fuel only burn together

Our patented wick and Tenderfuel do not burn on their own. Together they give a clean, steady flame, combining the atmosphere of real fire with a clean home.

  • Patented steel wick
  • Only burns with Tenderfuel
  • Only ignites above 100 °C
Plettenberg - Tenderflame

Everywhere

Indoors, outdoors, on the table or on the wall

No smoke and no chimney means a real flame wherever you want it. From an apartment without a flue to your terrace.

  • Indoors and outdoors
  • On the wall or on the table
  • No installation or chimney needed

Reviews

What customers say

  • Quickly delivered, lovely product

    Unfortunately our glass was broken when we took it out of the box. We emailed, and the next day a new glass was delivered. We are happy with our Tenderflame table fireplace. It also gives off real warmth.

    Translated from Dutch

    Juul Schaap 7 Oct 2026 Verified

  • Great service, beautiful fireplace

    So happy with our beautiful new fireplace! Right after I ordered it, Tenderflame had changed its price. I still received the fireplace at the new, lower price. Friendly and honest service! And fast delivery.

    Translated from Dutch

    Priscilla 22 Sep 2026 Verified

  • Beautiful wall fireplace

    Beautiful wall fireplace that we placed outside under the canopy. Super cosy. Bought with a big discount and free Tenderfuel (2.5 litres). Fast delivery and very well packaged. Absolutely great!

    Translated from Dutch

    S Hoeben 10 Jul 2026 Verified

  • Super fast delivery

    Super fast delivery. Very easy to hang up. And it gives off really good warmth! What a cosy feeling in the house!

    Translated from Dutch

    Jeanine van Wijk 14 Apr 2026

  • Tulip Tenderflame

    We bought a beautiful round Tulip Tenderflame. It burns with a lovely flame and gives a cosy light and warmth. It is easy to refill (after cooling down), gives off no smell and burns fairly economically. We are very happy with it. Especially on these dark winter days it is a joy to watch.

    Translated from Dutch

    M.B. Hartog 4 Jan 2026

  • Beautiful, easy and safe product

    The Tenderflame fuel is odourless, colourless, does not smoke and is very safe to use. Very happy with the product, which we use in our business both for the atmosphere and for some extra warmth!

    Translated from Dutch

    Je Ss 11 Nov 2025

Want to see it first?

See the flame in one of 500+ stores

Our retail partners show you Tenderflame in real life.

Find a store